Branding is your product’s presentation to the world through visual, emotional, rational, and cultural images associated with it. Just as Volvo is associated with safety, so is your product and brand associated with your message. Branding is power!!!
Ensure your product stands out from competitors and accurately represents your business to build customer loyalty.
Deliver a memorable experience that continues beyond the shop floor and ensures your food retail marketing targets all areas of your customers’ journey.
Get your product to stand out with a packaging design that grabs customer attention and reflects the ethos of your brand. Now that’s good food retail marketing.
The firm name is the first thing people hear when you tell them about the company. A good brand name can reflect a brand personality that conveys the company’s position, values and tone. The brand story is mandated to connect consumers emotionally. Remember, somebody else will shape a brand story if you don’t convey it properly.
It deals with all visual elements of the brand and creates a distinct image of the brand compared to other competitors. Features such as logos, business cards, envelopes, letterheads, and typography reinforce a brand’s reputation.
Innovative shapes with value propositions are strategically in demand. It is a product structure design which is a combination of design, technology and business. It includes the complete process from the initial stage to development.
Along with the fundamental property of protecting the product, it should also be eye-catchy and attractive. Type of material, a colour based mostly on food flavours, imagery (ingredients, actual product or values), and typography play an essential role in package design.
Various brands are available in a retail store on the same shelf where your brand is placed. The retail self-design will distinguish your product; hence, make sure to keep the design relevant yet straightforward and choose vibrant colours and impactful imagery; the visual merchandising will create and separate the brand image.
There should be design consistency in brand messaging to increase brand recall among consumers. All the elements of printed or electronic modes of communication used to support the sale of products or services are marketing collaterals. Brochures, flyers, newsletters, and blog posts are a few examples of marketing collaterals.
Social media such as Facebook, Instagram, Twitter, mobile, Amazon sales and various online portals, food influencers develop dynamic content which plays a vital role in food branding.
Showcases products to prospective buyers.